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The Southern "Why" for our Team

Wednesday, July 31, 2019   /   by Lea Ann

The Southern "Why" for our Team

The Southern "Why" - why do we do what we do and it starts with our Broker, Susan Carleton.

What purpose do you fulfill by doing what you do?  What is the reason for which you do things?

To make the MOST out of everything you do, you need to know exactly why you do the things you get engaged with.

Real Estate sales transactions are intricate, have difficulties, challenges, include many vendors and a host of people working on ONE transaction and if you are an active sales agent or Broker, you are juggling multiple tasks in unison at once.

This is exactly the reason you need a WHY? There are lots of real estate agents in the field and people often ask if you really need a real estate agent or Realtor to assist? The answer is absolutely YES!

You wouldn't allow just anyone but the BEST when you need medical attention or needs - the same is true when working with a professional with experience in real estate and knowing their "why".  There is a statement that is used in life, that you are "a Jack of all trades; master of none". You will have less than an extraordinary experience by working with an agent that lives that way.  Southern Real Estate Sales, Broker, Susan Carleton and her sales team of agents are Masters of One Field, Real Estate in Florida and Coastal Alabama.

Life is too short to have mishaps in a field where your purchasing or selling one of the largest financial investments of your lifetime and it is personal.  -SRES Client, shared her personal experience. *****5 STARS  "I'm generally not one to rave, but Susan and her team deserve a RAVE REVIEW! Saying you will go "above and beyond" and doing it are two different things.  Susan worked above and beyond in every aspect of listing and quickly selling our primary home, which we had spent several years and therefore had quite an emotional attachment.  The house was one of the nicest/largest homes and hence well above market of others in the area.  Susan was honest and direct while still being supportive and encouraging.  I truly feel that we could not have achieved the result we did with another realtor and team....

A full price offer which closed within 3 weeks of the offer is exceptional and I heartily recommend Susan and her team at
Southern Real Estate Sales".



Southern's selling strategy is imperative, focused on target marketing, utilizing extensive search engine techniques and requires a team who is focused on all the details.  Executing our "WHY" daily to have results, recommendations and referrals from our customers is our "WHY"!

At the end of the day, developing a successful real estate business that starts with our leadership from Southern's Broker, Susan Carleton, takes effort and time.  SRES strategies are worth all our efforts.  Success does not come from random acts of work without planning; instead it comes from developing and following a plan and always helping people first!  #SouthernSells #sweetSouthernMoments #GoSouthern  Work with the Best - Work with Southern.

email:  RealEstate@GoSouthern.com     call | text 850.308.5324

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Southern Real Estate Sales
Susan Carleton
13587 Perdido Key Drive
Pensacola, FL 32507
850-492-1826
RE/MAX Southern Realty
4608 Opa-Locka Lane
Destin, FL 32541

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