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Passion into Profit

Monday, September 30, 2019   /   by Lea Ann

Passion into Profit

Turn your Passion into Profit with Southern Real Estate Sales

The real estate profession has expanded and offers one of the widest career selections in the business world today. Helping people buy and sell residential homes, industrial property, vacation rentals, property management, land development, and real estate leasing are a few aspects of a career in real estate.

A real estate broker, real estate agent or realtor is a person who represents sellers or buyers of real estate or real property. While a broker may work independently, an agent usually works under a licensed broker to represent clients.

    • Advantages and Rewards of a Career in Real Estate  


A career in real estate provides flexibility and freedom to set your own pace. Income directly reflects your efforts, with no limits on what astute, hard-working men and women can earn. Successful people in real estate are goal-oriented, persevering, self-motivated, ambitious and people-oriented. The rewards of a real estate career are a potential for high earnings, status in the community, time freedom, helping people, the intellectual challenge and the satisfaction from those accomplishments.

Working in real estate allows for independence and choices of environment in which to work, such as affiliation with a large or small firm as a listed salesperson. With more experience and upon passing of an additional exam, becoming a real estate broker is the next step. Brokers can own their own businesses and employ other salespeople.

Entry into the real estate field depends on education, training and interests. Most people begin as sales agents under a well versed company such as Southern Rentals & Real Estate. 

    • Continuing Education in Real Estate 


Formal education is available while working in real estate. The National Association of REALTORS® and its Institutes, Societies and Councils sponsor continuing education programs for members, and award designations for specialty areas of real estate. Continuing education increases knowledge and skills, improving earnings potential and enhancing opportunities for success.

    • Careers in Residential Brokerage 

Helping people buy and sell homes is one of the most important and basic services a real estate agent performs. Agents are experts in the process of buying and selling property, financing, government programs, etc. The real estate agent’s expertise facilitates the transaction, saving clients time, trouble and money. Real estate professionals need to have a thorough knowledge of such areas as real estate law, local economics, fair housing laws, types of financing, mortgages and government programs.

In the competitive real estate market along the Gulf Coast of Northwest Florida and coastal Alabama, Southern Real Estate Sales agents are posting impressive numbers, thanks in huge part to our dedicated team of internal sales agents. This year to date, the ISA department has already played an instrumental role in closing $ 8,972,823 in sales and has $5,565723 in pending sales with the help of our elite agents. Our highly skilled internal sales department is driven to support you, our realtors, to do what you do best—sell real estate!

Our ISA’s Team strategy to produce, scout new leads, arrange appointments with qualified buyers and sellers and the efficiency in this strategy has increased our agents average transactions per year, out selling other national agencies.

In addition to the benefits of an internal sales department, Southern Real Estate Sales is a full-service brokerage, with 18 select agents, locations in Northwest Florida and South Alabama, and more than 20 years of experience in the industry. We offer state-of-the-art technology to provide only the most relevant lead generations, ongoing training, and a time-tested business model that withstands market trends.

Learn more about joining the dynamic workplace of Southern Real Estate Sales, where the tight-knit attitude of a boutique firm meets the powerhouse capabilities of national franchises.

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Southern Real Estate Sales
Susan Carleton
13587 Perdido Key Drive
Pensacola, FL 32507
850-492-1826

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